There are over 45 million rented households in the US alone. With so many people looking for rentable options, you shouldn't have problems finding tenants to fill your commercial properties.
A lack of tenants often means an issue with your property marketing and advertising.
Introducing new ideas into your marketing strategies can bring in a huge wave of interested tenants. We've put together a simple guide that'll help you get your advertising on the right track toward success. Read on to learn everything you need to know!
Few things are as vital to good real estate marketing strategies as a powerful brand theme. What do your tenants think of when they think of your business? What makes your properties stand out among all the others?
If you don't have an answer to these questions, it's time to figure it out.
Once you have a brand personality in mind, you'll have something enticing to add to all of your future ads. With a cool theme behind your properties, more people will remember your business ahead of others.
If interested tenants go searching, your website needs to work flawlessly on all devices. One person might use their laptop, but another might use a mobile tablet.
You want your website to be optimized for screens of all shapes and sizes. You could miss out on a valuable tenant if they can't get the website to load on their phone!
Consistent and Valuable Content
What kind of content do you offer on your website? A site that caters to your tenants and their needs provides an incentive for them to keep coming back.
Adding content on a regular schedule keeps your website in the eyes of the public. It also is a key strategy for Search Engine Optimization so that your site is the first to pop up in a search.
These days, commercial tenants want to experience what a property looks like before committing to anything. 3D tours are growing in popularity and you should jump on that bandwagon as soon as possible.
A sneak peek of the investment property could be enough to persuade someone to click on that rent button.
When potential tenants decide to rent from you, they want the process to be streamlined. This means as a commercial property owner, it's your job to offer an automated experience.
Make it easy for tenants to find out things like rent deadlines, policy on pets, contact information, and more. This keeps those tenants on your page longer. It stops them from getting frustrated and clicking away.
Get Professional Property Marketing and Advertising Aid
With the right theme or high-quality website filled with useful content, you're sure to bring your property marketing and advertising to a whole new level. To get the most out of these tactics, you should seek expert advice that'll bring a new perspective.
PMI Metroplex Properties is here to help you find greater success in the industry. We offer a full range of services for commercial properties, including accounting, rent collection, and marketing. Check out our commercial services to connect with one of our experts today!